Life has quite changed after iPhone was launched and then with Android’s reach, app stores made our lives so damn easy with different apps.

A bet : if 2010 to 2020 was all about creators and designers, the next decade, 2020 to 2030 will be about marketers and brand managers!

Unlike physical products, digital ones have no advantage of distribution and hence communication will become the biggest differentiator.

The last decade made creating and launching digital products and services quite easy. And now, the audience has got so many options with new brands getting launched every other day, the best-of-the-marketers and brand-managers will play key role in defining that brand identity, reaching out to niche audiences and increasing the brand loyalty.

We had problems in past with scarcity.
We will have problems in future with abundance.

And those who will get noticed in the noise will have clear targeted communication and will eventually be the new winners !