In the next two weeks, Blinkit will (probably) offer 10-minute delivery for the new iPhone 16.

And if you’re wondering, "Who needs a phone in 10 minutes?"—it’s not about delivery time. It’s about the overall experience.

Here’s why:

A good friend of mine recently ordered a OnePlus Nord CE4 from a leading e-commerce platform. The first order got canceled. The second time, the system claimed delivery was attempted twice, but she was home the entire time and couldn’t even contact the delivery person using the details provided.

Both orders were on a 6-month EMI plan. Now imagine the hassle of dealing with transaction reversals and EMI cancellations (if not auto-reversed).

We’ve all heard stories of people ordering phones and receiving something completely different. These cases are becoming disturbingly common.

Now, she’s planning to get the phone from Croma, even if it means missing out on credit card discount, a great exchange offer, and the inconvenience of visiting the store while taking care of a baby.

If I compare this with Quick Commerce, the experience is much smoother. I still haven’t heard of many people getting scammed by sellers and/or delivery boys. (you can argue that it’s early days and number of orders are still so few in comparison)

So, if you ask her whether she would have ordered from Quick Commerce (if it was available) despite missing out on discounts, her answer would be a big yes. At least she wouldn’t have to worry about the convenience factor.

No?!

#CustomerExperience