Diwali brings a ton of happy moments. For me, one of those was this one. You see that gorgeous bouquet on the centre table? When we reached a friend's place on Diwali night, wifey and I were discussing how good the flowers and the overall arrangement were!

They had placed an order after midnight and got it delivered in the morning. And guess what the brand was? The Flora.

Yes, the same one I was part of in its early days back in 2019-20. It brought back so many happy memories. Our team at ScaleFactor Consulting Labs did an incredible job with the research and the launch of the brand and business, and later with managing and scaling it.

The reason I'm so happy is that while the business has been growing so damn well, the focus on experience hasn't been lost. Unlike packaged goods, getting flowers arranged in the most aesthetic manner, keeping them undamaged before and during delivery, and delivering them on time is a lot easier said than done.

I will always remember working from the Blr centre, doing a few late-night deliveries and chatting with so many customers over WhatsApp support. So if you think I'm a bit biased, I'm allowed to be. No?! :)

On that note, if you are in Blr, Hyd, Mumbai or Delhi and want the most amazing set of flowers for your home or gifting, TheFlora.in is the place. You won't be disappointed. You can take my word on that one. :)