Collection of all the case studies
Executive Committee Member, GIM Alumni Association
Feb 2022 - Present | Goa
For 6000+ B-school alumni, driving engagement through expert sessions, alumni meets & portal and 13 city (WhatsApp) groups.
Strategy & New Initiatives, ProjectHero
May 2022 - Feb 2024 | Bengaluru
ProjectHero is construction tech members-only platform helping contractors hire construction workers, get business leads and procure material at wholesale rate.
Heading the new initiatives,
- Led membership program and conceptualised in-person networking events for contractors.
- Developed and implemented a comprehensive communication strategy for membership sales across all funnel touch points.
- Launched worker hiring platform helping contractors hire workers across India
- Piloted bulk worker dispatch, one-click wage payments, bank account & health insurance for workers, and ratings & review platform for contractors
Co-Founder, 91x Logistics
Feb 2021 - Mar 2022 | Pune
91x was India’s first part-truck-load logistics platform delivering e-commerce like shipping experience to MSMEs.
Our pitch: With our full-service platform for online order booking and management, MSMEs get higher transparency on pricing, guaranteed doorstep pickup & delivery and visibility on shipment in real time.
Used to take care of product, experience and finance and fundraising.
Sold the business to logistics enterprise.
Co-Founder & COO, ScaleFactor Consulting Labs
Apr 2016 - Sep 2020 | Pune
A strategic design firm enables brands and organizations to start, grow, and transform via crafting desirable, viable, and feasible solutions through cross-disciplinary problem-solving.
Managing operations and finance,
- Grew to 14 members team comprising business analysts, experience designers, and product & service strategists and managed 20+ interns from business and design schools across 3 locations
- Client portfolio of 20+ companies across startup and enterprise lifecycle
- Launched SF Labs (under parent firm) to build and grow 4 "non-linear" revenue ventures
- Ideated and launched "deal discovery under 60 seconds" platform, offrd.me, for credit card-linked offers in 8 weeks (part of SF Labs)
- Instrumental in joint venture formation of lifestyle retail brand, TheFlora.in and managing overall transition from promoters to new management
Advised early-stage ventures across fintech, lifestyle, FMCG, hospitality, logistics & social development sectors on :
- Product market fitment, go-to-market, and cash flow management
- Strategy definition: product & business roadmap
- Fundraise readiness: business pitch and financial projections
COO, TheFlora
Apr 2016 - Sep 2020 | Bengaluru
Bangalore-based flower company, The Flora delivers the best of cut flowers and beautifully designed bouquets to customers and businesses in form of one-time orders and/or monthly subscriptions.
Heading the business,
- Achieved 20% m-o-m growth on revenue, breaking even in 16th month of operations to build strong PnL outlook
- Collaborated with product and marketing teams to launch seasonal offerings and campaigns
- Customer communication: gauged the market needs and pain-points while defining and improving operational SoPs
- Field operation: sourcing and inventory management, vendor management, quality and delivery protocol definition
Founder, offrd
Dec 2017 - Sep 2019 | Pune
Offrd was a deal discovery platform, conceptualised with the aim to help people save money.
It was built as side project under SF Labs.
Our differentiation was "offers that work" and "deal discovery under 60 seconds".
While everyone focussed on milking the visitor by showing only partial information to make affiliate revenues, offrd focused on easing that pain.
Founder, WowMe
Jan 2015 - Feb 2016 | Surat
WowMe was a Fashion & Lifestyle Meta-Search Platform.
As a founder,
- Conceptualised the idea of "Tinder for Fashion" for personalised shopping
- Business model generation
- Go-to-market strategy & execution
- Product management (android app)
- Category management (shoes)
Thesis:
In a world where customers are spoilt for choices, the shopping experience for fashion and lifestyle has to be different than shopping for groceries. Customers definitely deserved better than the endless scrolling. Wanted to build something which was more personalized and customised. The aim was to show only those products which increase the likelihood of purchase.
Business model:
Do not hold inventory or be a marketplace. But to aggregate and curate the best from what was already available from other marketplaces & brands, and earn via affiliate commission.
Product:
- UI/UX: The famous Tinder UI with only one product on the screen helps in taking a call w/o thinking much
- Recommendation engine: think of Spotify doing the magic: the system will start learning the 'likes' of the customer, colour, pattern, type and so on. Also, the profiling will help show products which were liked by similar profile in other parts of the country.
- Wishlist: the right-swiped products will be saved to wishlist and whenever there was a price drop, we will notify the customer
Management Trainee, Tata Capital
May 2014 - Nov 2014 | Mumbai
As an NBFC, Tata Capital (part of TATA group) operates across: Commercial & Infrastructure Finance, Consumer Loans, and co-branded credit card
As a trainee,
designed the customer journey and advised spec & design requirement for the launch of an online application platform for "Auto Loans"
Summer Intern, YourStory Media
Mar 2013 - May 2013 | Bengaluru
YourStory covers stories on entrepreneurs, changemakers, and India's emerging startup ecosystem.
As a summer trainee,
- Contributed to Indian startups directory, YSProfiles
- Converted 27 potential leads into final applicants for Microsoft BizSpark 2013 competition
- Managed logistics for flagship event's Kochi city-meetup
Business Manager, Sojitra Textiles
Nov 2010 - Apr 2012 | Surat
Surat-based textiles family business into weaving saree material from yarn.
- Managed operations & finance
- Launched retail division of dyed saree fabric by forward integration
Co-founder, The Mango World
Sep 2009 - Apr 2010 | Surat
A retail business (b2b and b2c) selling high-grade mangoes (Kesar, Alphanso, Langdo, and Dasheri) sourced from farms in Vapi, Gujarat.
Did field sales in the local markets of Surat and managed the last-mile shipping for orders.